It's limited in someways, but chuffin' excellent in others. Here's the main benefits of Google Sites
If I had a penny for every disparaging glance I've had from a WordPress/ Craft/ CMS developer when talking about Google Sites, I'd have about 47 pence by now. Yes, we know it has limitations, but that's part of the appeal - there's less to break.
Anyways - here's some of the reasons I find Google Sites an ideal platform for small business websites.
Every feature and function is available for free on personal accounts (except for 24/7 customer support). Your Google Site will also include unlimited storage and the ability to add up to five custom URLs to your site. There's no hosting charges, no management fees, or extras to pay for.
Google Sites uses a visual page creator very similar to Word and PowerPoint. If you can edit a Word document then you can edit a Google Site, it really is that intuitive. Inserting images, headers, menu tabs and text is quite straightforward.
All you need to access the Google Sites page editor is a browser and an internet connection. There's no software to install and configure on your laptop or PC, no hosting to arrange, and no hardware (like firewalls) to configure. It's all done for you.
As a Google product Google Sites is built on a highly secure infrastructure with role based access only for authorised users. If you want to you can add 2-step verification to make your website even more secure you can.
Want someone else to be able to update your website? You can add users to the website to allow them to edit, change or create new content - simply add the user by clicking the icon in the toolbar and it's done. The new user is notified and they can edit away to their hearts content. You can even review their changes before the website is published.
You'll see in the Google Sites toolbar you can easily add Google forms, Slides, Docs, YouTube videos and lots more with a single click.
Need to make a change, add an image or update an email address? That's a cinch. Just open the site in your Google Drive, change what you want and click the Publish button. Boom, your website just got updated. It takes about 5 seconds to update.